Hi. I'm Steve

I’ve long been fascinated by the intersection of sales and writing. In fact, I think persuasive copywriting is the skillset for those who need to get results with their marketing and sales messages.

That’s why I help marketers, sellers, and other professionals become skilled copywriters. When you (or your team) are able to write unbeatable emails, landing pages, scripts, ads, and other content, great things happen. Lead generation goes up. Prospect meetings get booked. And deals more ahead and close.

Isn’t that worth learning the latest persuasive copywriting techniques?

My Strategic Sales Writing™ workshop does just that.

Want to learn more? Let’s talk.

Tap my award-winning sales writing expertise and 20+ years' experience

Unlike most other sales writing trainers, I’ve been doing this for a long time. So, when I’m teaching you or your team, not only are you benefiting from an experienced expert, you’re also getting instruction based on the latest techniques and a deep, hard-won knowledge of what works.

Over the years, I’ve:

  • Strategized and wrote sales-building copy for more than 150 clients.

  • Won several major copywriting awards, including the ACE Award for Direct Mail Copywriting.

  • Received the prestigious Copywriting Of The Year award from AWAI.

  • Authored several books including, The Everything Guide to Writing Copy (Simon & Schuster).

  • Led hundreds of in-house training sessions, webinars, and online courses.

Can any other sales writing trainer give you the advantage of that level of experience and expertise?

But as proud as I am of those credentials, I’m more proud of the results I’ve helped clients achieve. In-house sales and marketing teams have reported doubling leads, appointments, and sales.

Bestselling author

A good book is a precious thing. And I love writing books as much as I enjoy reading them. My most recent titles are:

  • The Everything Guide to Writing Copy (Simon & Schuster)

  • The Wealthy Freelancer (Penguin/Random House)

  • The CMA Guide to Email Marketing (Canadian Marketing Association)

  • The Complete Idiot’s Guide to Starting a Web-based Business (Penguin/Random House)

  • Strategic Sales Writing. (Coming soon.)