Strategic writing workshops for marketing and sales teams.
Skeptical buyers. AI slop everywhere. This is a tough marketplace! In as little as 2 hours, I can teach your team how to strategize and write messages that build trust, engage more prospects and close more deals.
Interested? Let’s talk.
Your marketing and sales teams are under pressure. They need to generate leads, do cold outreach, and move deals forward. The fuel that makes that happen is trust-building, persuasive writing, particularly for email. No matter how your team uses AI, I can help them create sales messages that connect and win more often.
Latest book coming October 2026.
Strategic Sales Writing™ for sales teams
Concerned about your team's cold emailing and follow-up results? My training sharpens their sales writing and AI skills to create messages that get attention and motivate prospects to reply "Yes." Results? More meetings booked, more sales made.
Strategic Sales Writing™ for marketing teams
Need your marketing team to generate more leads with emails, ads, landing pages, etc., that actually work? This practical training equips them with the smart copywriting and AI techniques they need to create campaigns that get spectacular results.
Talks and workshops for your meeting or event
Is your group comprised of sales and marketing professionals, solopreneurs, or small business owners? Invite me to your meeting or event to show them the latest sales writing techniques for bringing in more business. I’ve done workshops and breakout sessions for 100 associations including HOW Design Live, CPSA, CAPS, ACAMS, LMA, and more.
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What clients and workshop participants are saying
A terrific copywriting workshop for our convention
“Steve’s seminar at the CAPS national conference was terrific. It was standing room only! Steve is a copywriter's copywriter -- one of the business.”
- Michel Neray, Chair, CAPS National Convention
An effective and impactful sales writing trainer
"Steve has taught two 4-week bootcamps for my 5-year old writer community and is by far the most effective and impactful trainer we have ever had! ... It was an absolute dream working with him."
- Carol Tice, Training company founder & bestselling ghostwriter”
One of the best B2B sales writing experts
"Steve is simply one of the best B2B sales writing experts in North America. Steve takes the time to really understand his client's needs and has an uncanny ability to write messaging that reflects the client's unique "voice" - and that gets results. Steve is also a pleasure to work with.
- Rich Gassenbeek, Co-founder, IXACT Contact Solutions